Peter C. Yesawich is Chairman of Hospitable Healthcare Partners, LLC, and Vice Chairman, Emeritus of MMGY Global. Hospitable Healthcare Partners is a consultancy serving hospitality and healthcare industry clients. MMGY Global is America's leading marketing communications agency serving travel, leisure, and entertainment industry clients.
Yesawich has led the development of marketing programs for some of the travel industry's most popular destinations and admired brands including Fairmont Hotels & Resorts, Hilton International, The Leading Hotels of the World, Atlantis Paradise Island, The Breakers, The Broadmoor, CanyonRanch, Sandals Resorts, Sensei, Wynn Las Vegas, Marriott Vacation Club International, Bahamas Ministry of Tourism, Bermuda Tourist Board, Mexico Tourism Board, Disney Parks & Resorts, Universal Studios, the U.S. Olympic Committee, and .travel.
From 2010 to 2020, Yesawich served as Chief Growth Officer (CGO) for Cancer Treatment Centers of America® (CTCA), a national network of specialty hospitals and outpatient clinics treating adults diagnosed with complex or advanced-stage cancer. CTCA became the most recognized national cancer care provider in the U.S. and the third most positively perceived hospital system in the country during his tenure as CGO.
Yesawich has been a frequent commentator on service marketing trends in such publications as The New York Times, Los Angeles Times, Wall Street Journal, USA TODAY, Time, Newsweek, on the CNN, CNBC, MSNBC, and BBC World television networks, and on National Public Radio (npr).
Yesawich is the recipient of the World Travel Award from the American Association of Travel Editors, the Albert E. Koehl Award from the Hospitality Sales & Marketing Association International (HSMAI), the Silver Medal from the American Advertising Federation, and the Spirit of Hospitality Award from the Destination Marketing Association International (DMAI). He is a former member of the board of directors of the Travel Industry Association of America and a frequent contributor to trade and professional journals. He is also co-author of Marketing Leadership in Hospitality and Tourism published by Prentice-Hall, and Hospitable Healthcare: Just What the Patient Ordered! published by Indigo River Press and distributed by Simon & Schuster.
Yesawich received a Ph.D. from Cornell and did post-graduate work at Yale and Stanford.