Amanda Nguyen

Amanda Nguyen

Amanda Nguyen is an entrepreneur with a passion for innovation in the food and technology industries. As the founder and CEO of Butter&, a premium cake shop in San Francisco, she has earned a following of 140k Instagram followers and been featured in publications like Eater, People Magazine, USA Today, and Martha Weddings. Amanda's mission at Butter& is twofold: to make great design more accessible, and to set a new standard for ethical employment in the food industry.


Amanda is also the co-founder and CEO of Pastel, a venture-backed startup that simplifies customer support for small businesses. Pastel leverages advances in AI to save operators time while retaining the human touch that defines great customer service. Pastel’s ultimate goal is to make life as a small business owner more sustainable, so that others can experience the same fulfillment that Amanda has found in Butter&.