Speed Networking Event

Thursday, March 11, 2021
9:00 AM - 9:30 AM

Interested in meeting other guests? Join us at our virtual speed networking event. Connect with other conference attendees and guest experience managers. Every five minutes we will rotate you to meet another conference guest!

Dean Walsh

Dean's Welcome Address

Thursday, March 11, 2021
9:30 AM - 9:45 AM

Dean Kate Walsh Ph.D. (Cornell MPS '90)

The Dean of the School of Hotel Administration, Kate Walsh, will kick off the beginning of HEC 96 with thoughts and reflections on the conference and updates on the Hotel School and the University at large.

Greg Scott

How Sound Impacts the Ability for People to Connect in Venues

Thursday, March 11, 2021
10:30 AM - 11:00 AM

Gregory Scott, Founder & CEO, Soundprint

Greg Scott shares how a venue's sonic atmosphere plays a significant role in how people experience dining, socializing, and the new technologies and methods companies can use to improve the sonic experience.

Gettys Group

Gettys Trends

Thursday, March 11, 2021
12:30 PM - 1:30 PM

Roger Hill, SHA '87, Chairman/CEO, The Gettys Group
Ron Swidler, Chief Innovation Officer, The Gettys Group

Roger Hill and Ron Swidler from the Gettys Group showcase some of the newest collaborations and technologies to augment the hospitality design industry. As COVID has driven many professionals physically apart, technology is bringing teams from around the world together like never before.

Scott Taber & Chrissy Gamble

Providing High Touch Through High Tech: How Four Seasons Balances Technology with Human Touch

Thursday, March 11, 2021
1:30 PM - 2:15 PM

Scott Taber, SHA '85, Senior Vice President, Rooms, Four Seasons Hotels and Resorts
Chrissy Gamble, SHA '01, Vice President of Planning and Integration, Global Operations, Four Seasons Hotels and Resorts

Scott Taber and Chrissy Gamble from the Four Seasons share how technology is enabling luxury brands to exceed guest expectations of service while maintaining a human touch.

Brooke & Helen

Curating Loyalty through Digital Engagement and Personalization

Thursday, March 11, 2021
2:15 PM - 2:45 PM

Brooke O'Berry SHA '05, Vice President, Digital Customer Experiences, Starbucks
Helen Chun Ph.D., Associate Professor of Services Marketing, Cornell School of Hotel Administration

Experience is becoming an increasingly important factor to where and how customers choose to spend their money. Helen Chun moderates a fireside chat with Brooke O'Berry focusing on the power of personalized experiences to drive customer engagement and improve satisfaction.

Visit Indy

Tourism with Purpose: Rebuilding Hospitality while Creating a Sustainable Balance

Thursday, March 11, 2021
3:00 PM - 4:00 PM

Matthew Carter, VP Destination Development, Visit Indy
Brad Beaubien, Director of Destination Development, Visit Indy
Peter Bowen SHA '09, Deputy Chief Administrative Officer, Office of Business and External Services (OBES), City of New Orleans

Creating sustainable tourism with the local resident in mind helps build synergies in a city. Matthew Carter, Brad Beaubien, and Peter Bowen explore the power of creating a destination plan to curate sustainable growth for a city.

Hilton Speed Networking Event

Thursday, March 11, 2021
4:00 PM - 4:30 PM

Interested in meeting other guests? Join us at our virtual speed networking event. Connect with other conference attendees and guest experience managers. Every five minutes we will rotate you to meet another conference guest! Sponsored by Hilton.

CHS - Annual General Meeting

Thursday, March 11, 2021
4:30 PM - 6:00 PM

To celebrate the Cornell Hotel Society's exceptional Alumni network, prominent present and future Hotelies will come together to reflect on the past year and look forward to the future at the annual general meeting. Program and speakers TBA, so be sure to check back for updates. Registrations should be made through The Cornell Hotel Society Lobby for this meeting.

Speed Networking Event

Friday, March 12, 2021
9:00 AM - 9:30 AM

Interested in meeting other guests? Join us at our virtual speed networking event. Connect with other conference attendees and guest experience managers. Every five minutes we will rotate you to meet another conference guest!

HR Panel

Managing People through Change: Rebuilding Teams and Trust

Friday, March 12, 2021
9:30 AM - 10 AM

From the Vice President to Director level, Tracey and a team of Accor HR professionals will share different perspectives on how they have managed people throughout the COVID pandemic, as well as their insights as to where HR is moving as it becomes an increasingly important role in a company.

Moderator: Tracey Kalimeris, Vice President of Talent & Culture for North & Central America, Panel of Accor HR Professionals

Sarah Robbins, Chief Operating Officer, 21c Museum Hotels
Robert Mellwig, Chief Culture Officer, SBE, Accor

Stephanie Ricca

Empowered to Lead: Inspiring Our New Generation of Female Leaders

Friday, March 12, 2021
10:00 AM - 11:00 AM

Stephanie Ricca, Editorial Director, Hotel News Now

Peggy Berg, Chair, Castell Project
Nala Holmes, SHA '12, Vice President of Business Development & Acquisitions, Pyramid Hotel Group
Janice Parks, CHRO, First Hospitality

The panel will examine the trajectory of women in leadership roles within the hotel industry, inparticular what the short- and long-term effects of the pandemic might mean for women in theindustry. Executives will share stories, data and best practices around advancement in all sectors of the hotel industry, challenges, and what it means to create a working environment that supports and encourages diversity.

Felicity Hassan

The Rise of the Chief Diversity Officer

Friday, March 12, 2021
11:00 AM - 12:00 PM

Felicity Hassan, Managing Director, Audeliss

Paul Francisco, Chief Diversity Officer, State Street
Jyoti Chopra, Chief Diversity Officer, MGM Resorts International

Diversity, inclusion, and equity have been growing topics, especially in the past year. This panel will discuss strategies to create a more inclusive workplace and ideas as to how the role of the CDO in accompany will continue to evolve.


The Momofuku Brand: Beyond the Four Walls

Friday, March 12th, 2021
12:45 PM - 1:15 PM

Aaron Adalja Ph.D., Assistant Professor, Cornell School of Hotel Administration

Marguerite Mariscal, Chief Executive Officer, Momofuku

The pandemic has devastated restaurants and has demanded new flexibility of the foodserviceindustry. Marguerite Mariscal from Momofuku explains the power of a brand that can connect with people from around the world and in cities where Momofuku doesn't have a physical presence.

Evan Frazier

Dean's Distinguished Lecture Series: Mr. Evan Frazier '92

Friday, March 12, 2021
1:25 PM - 2:20 PM

Evan Frazier, SHA '92, President and CEO, The Advanced Leadership Institute

For the first time in Hotel School history, the two longest standing Hotelie traditions are coming together. Alumnus Evan Frazier from The Advanced Leadership Institute will be speaking at HEC 96 and DDLS concurrently.


Perspective Shift: The Innovative Power of Family Firms

Friday, March 12, 2021
2:20 PM - 3:15 PM

Stephanie Gallo, Chief Marketing Officer, E&J Gallo
George Marsden, VP Sales for North America, E&J Gallo
Dan Vu, Director of Marketing for Barefoot, E&J Gallo
Justin Fryer, SHA '15, Business Development Manager, E&J Gallo

From one winery in Modesto, California to over 150 brands, an E&J Gallo panel explores how this family company has progressed and how they are building a family for the future.


World Finer Foods: Trends Through COVID and Beyond

Friday, March 12, 2021
3:15 PM - 4:00 PM

Susan Guerin SHA '83, President & CEO, World Finer Foods
Yuna Chung SHA '21, Incoming Assistant Marketing Manager at World Finer Foods
Pepper Bynum, Director of Marketing, World Finer Foods

World Finer Foods, a leading company of more than 1,000 owned and third-party premium food, beverage and personal care products, is a pioneer in marketing and selling both domestic and international products to American consumers. CEO Susan Guerin, Marketing Director Pepper Bynum, and incoming Assistant Marketing Manager Yuna Chung join us to discuss food trends from food tech to key attributes, some of which have been affected by COVID and some of which have not.

Speed Networking Event

Friday, March 12, 2021
4:00 PM - 4:30 PM

Interested in meeting other guests? Join us at our virtual speed networking event. Connect with other conference attendees and guest experience managers. Every five minutes we will rotate you to meet another conference guest!

Closing Mocktail

Friday, March 12, 2021
8:00 PM - 9:00 PM

Celebrating HEC 96, we end our annual conference with Closing Mocktail. The DC Central Kitchen Fundraiser will also conclude at this time, with the silent auction winners announced. Dean Kate Walsh will make closing remarks over mocktails as we look forward to HEC 97 and the celebration of the 100th anniversary for the School of Hotel Administration.

Saturday, April 24th

11th Annual Hospitality Business Plan Competition

Mark your calendars for The Cornell Hospitality Business Plan Competition! The Cornell Hospitality Business Plan Competition is an annual entrepreneurship event that begins at the start of the academic year when students form teams and develop executive summaries for their business plans. The competition ends in late spring, when the student teams submit their final business plans and semi-finalist teams make their presentations to a judging panel that selects the top three concepts as winners.