Chair of The Castell Project
Peggy Berg chairs the Castell Project, a non-profit advancing women in leadership in the hospitality industry. Under her guidance, Castell delivers leadership development for women, benchmarks the status of women in the hospitality industry, encourages women in university hospitality programs, and promotes women on the podium. Women in Hospitality Industry Leadership 2020 and Black Representation in Hospitality Industry Leadership 2020 are available for free download at: www.CastellProject.org. Fortuna's Table, an initiative to advance women in hotel ownership, is under development.
A franchisee of Hilton and Choice, she has owned and operated hotels. A well-known consultant, she was the first female employee elected by the PKF partnership and she built The Highland Group, Hotel Investment Advisors, Inc.
Peggy is chairman emeritus and a founder of the International Society of Hospitality Consultants. For the AHLA she chaired the Georgia Hospitality and Travel Association, founded the Extended-Stay Council, and co-chaired the Council of Inns & Suites.
She holds a BS in Business from the School of Hospitality at Michigan State University, is a CPA and CHA, and earned her Master's degree in Public Policy from Georgia Tech and taught in the School of Hospitality at Georgia State University.